Universal Studios Centennial Celebration & JAWSFEST
Academy Award® Winner Steven Spielberg’s Iconic Summer Classic Comes to Blu-Ray™ for the First Time Ever, Digitally Remastered & Fully Restored in Honor of Universal’s 100th Anniversary Celebration
JAWS
On August 14th, own the Blu-RayTM Combo Pack with DVD, digital copy, ultravioletTM & over 4 hours of bonus features including an all-new documentary “The Shark is Still Working”
Universal City, California, April 10, 2012: JAWS – the landmark motion picture that still makes audiences afraid to go in the water – comes to Blu-rayTM for the first time ever on August 14th, 2012. Featuring an all-new, digitally remastered and fully restored picture, as well as 7.1 surround sound, the JAWS Blu-rayTM Combo Pack with DVD, Digital Copy and UltraVioletTM gives fans the ultimate way to watch the breathtaking and terrifying action-thriller.
One of the most influential motion pictures of all time and nominated for a Best Picture Academy Award®, JAWS stars Oscar® winner Richard Dreyfuss and Oscar® nominees Roy Scheider and Robert Shaw. Produced by legendary filmmakers Richard D. Zanuck and David Brown, the film earned an Oscar® for composer John Williams’ instantly recognizable minimalist score, as well as Oscars® for Best Editing and Best Sound. When it was first released in 1975, JAWS smashed box-office records and became the highest-grossing film of its era, earning Spielberg a reputation as a Hollywood visionary. Today, it remains one of the highest-grossing films in motion-picture history and is largely considered the film that launched the summer blockbuster.
JAWS is one of 13 classic Universal films to be digitally remastered and fully restored from 35mm original film elements as part of Universal’s ongoing 100th Anniversary celebration. The JAWS restoration began with researching and evaluating the existing film elements to determine the best means to restore the film. Over the course of several months, skilled technicians at Universal Studios Digital Services meticulously balanced color, removed dirt and scratches, and repaired any damage to the film elements shot by shot and frame by frame. Following the picture restoration, Universal Studios Sound team up-mixed the iconic JAWS soundtrack to DTS-HD Master 7.1, optimizing the sound on the Blu-rayTM for the latest home theater technology. The entire restoration process was conducted in conjunction with Steven Spielberg and Amblin Entertainment’s post-production team to ensure the integrity of Spielberg’s original vision remained intact.
“JAWS holds a unique place, not just in Universal Pictures’ history, but in global pop culture,” said Craig Kornblau, President of Universal Studios Home Entertainment. “It is only fitting that this phenomenal film should be given the extensive restoration needed to ensure that long-time fans as well as newcomers can enjoy this unforgettable cinematic achievement for generations to come.”
The JAWS Blu-ray™ Combo Pack is available in collectible Universal 100th Anniversary packaging for a limited time. The Combo Pack also contains a Digital Copy of the film for a limited time, compatible with iTunes®, iPad®, iPhone®, iPod™ touch, Android or online retail partners, as well as an UltraViolet™ copy. UltraViolet is the revolutionary new way for consumers to collect movies and TV shows in the cloud to download and stream instantly to computers, tablets and smartphones. Consumers can now truly enjoy their movies anytime, anywhere on the platform of their choice.
Blu-ray™ Bonus Features:
• The Shark is Still Working: The Impact & Legacy of JAWS: All-new feature-length documentary featuring never-before-seen footage and interviews with cast and crew including Steven Spielberg, Richard Dreyfuss and Roy Scheider.
• JAWS: The Restoration: An all-new, in-depth look at the intricate process of restoring the movie.
• The Making of JAWS: A two-hour documentary featuring interviews with key cast and crew.
• From the Set: An insider’s look at life on the set of JAWS, featuring an interview with Steven Spielberg.
• Deleted Scenes & Outtakes
• JAWS Archives: Take a peek inside the JAWS archives, including storyboards, production photos and marketing materials, as well as a special segment on the JAWS phenomenon.
• Original Theatrical Trailer
• UltraViolet™: The revolutionary new way for consumers to collect movies and TV shows, store them in the cloud, and download and stream instantly to computers, tablets and smartphones. Currently available in the United States only.
• Digital Copy: Viewers can redeem a digital version of the full-length movie from a choice of retail partners to watch on an array of electronic and portable devices.
• pocket BLU™ App: The popular free pocket BLU™ app for smartphones is now even better with newly updated versions for iPad®, Android™ tablets, PC and Macintosh computers, with features made especially to take advantage of the devices’ larger screens and high resolution displays.
o Advanced Remote Control: A sleek, elegant new way to operate your Blu-ray™ player. Users can navigate through menus, playback and BD-Live™ functions with ease.
o Video Timeline: Users can easily bring up the video timeline, allowing them to instantly access any point in the film.
o Mobile-To-Go: Users can unlock a selection of bonus content with their Blu-ray™ discs to save to their device or to stream from anywhere there is a Wi-Fi network, enabling them to enjoy content on the go, anytime, anywhere.
o Browse Titles: Users will have access to a complete list of pocket BLU™-enabled titles available and coming to Blu-ray™. They can view free previews and see what additional content is available to unlock on their device.
o Keyboard: Entering data is fast and easy with your device’s intuitive keyboard.
• BD-LIVE™: Access the BD-Live™ Center through your Internet-connected player to access the latest trailers, exclusive content and more!
UNIVERSAL PICTURES CELEBRATES 100 YEARS OF MOVIE MEMORIES
WITH YEARLONG CENTENNIAL CELEBRATION
100th Anniversary Activities Include Major Film Restoration, New Logo Unveiling, Home Entertainment Offerings, Theme Park Celebrations, Signature Events and
Sweeping Social Media Campaign
Los Angeles, January 10, 2012 – Universal will mark its 100th anniversary in 2012, and will commemorate its centennial with a yearlong celebration honoring the studio’s rich film history and cultural legacy. The campaign draws its inspiration from Universal’s extraordinary and diverse library of films, many of which will be highlighted throughout the year, and is designed to engage fans of all ages in the art of moviemaking.
A significant element of the centennial includes the extensive restoration of 13 of the studio’s most beloved titles such as To Kill a Mockingbird, All Quiet on the Western Front, Jaws, The Sting, Out of Africa, Frankenstein and Schindler’s List.
Universal Studios Home Entertainment will kick off the celebration in January with a special 50th anniversary release of To Kill a Mockingbird, debuting on Blu-rayTM for the first time ever. Throughout the year, Universal will pay tribute to other influential films in the Universal library with special events and Blu-rayTM releases of such iconic classics as Jaws and E.T.: The Extra-Terrestrial, which celebrates its 30th anniversary.
Universal will reveal an updated animated logo tied to the centennial. The animated logo will make its first appearance in front of Dr. Seuss’ The Lorax at its premiere in February, and for that film’s U.S. theatrical release on March 2nd. (The new static version of this logo is unveiled today and is featured at the top of this release.) Other activities surrounding the studio’s 100th anniversary include a vibrant social media campaign, special events, theme park activities, promotions and many surprises to engage fans throughout the yearlong celebration.
“This is a proud moment for all of us who’ve had the privilege of working at Universal Pictures,” said Ron Meyer, Universal Studios President and COO. “Our centennial is designed to bring special memories back to longtime movie lovers and fans, and to engage new audiences with our extraordinary library of films for the first time. Our goal, 100 years later, is to preserve, restore and continue the iconic legacy of this studio for generations to come.”
Fans and film enthusiasts can start celebrating online today at the official Universal Centennial website, http://Universal100th.com, a one-stop destination dedicated to Universal’s 100 years. The site, as well as a number of social media platforms, will bring the centennial to life online. Universal will be sharing archival content on its brand new Tumblr (http://universal100.tumblr.com/); fans of Universal classics on Facebook will find exclusives and special opportunities across their favorite pages; followers of @UniversalPics on Twitter can find the activities using the hashtag #Universal100; Foursquare users who check in at iconic Universal locations such as the studio and theme parks will be able to unlock special behind-the-scenes tips and content; and for those who are followers of fashion, Universal’s Pinterest account (www.pinterest.com/universal) will be drawing inspiration from favorite films for everyone’s Pinboards, starting with 10 inaugural titles of pop-culture classics such as The Breakfast Club, Scarface, Sixteen Candles, Bridget Jones’s Diary and Bridesmaids. These online initiatives will roll out throughout various times of the year and will tie back to the Universal Centennial official site.
In the spring, select fans will have the opportunity to attend a special gala anniversary celebration on the lot featuring many of the filmmakers and artists who shaped the studios history. In addition, the studio will spotlight the 100th Anniversary throughout various worldwide film festivals and other featured events, panels and activities.
On April 30, 1912, Universal Film Manufacturing Company filed its certificate of incorporation with the state of New York. In 1915, Carl Laemmle officially opened Universal City, the largest film production facility in the world. Throughout Universal’s 100 years, the studio has served as a home for many of the most talented filmmakers of all time (such as Alfred Hitchcock, Steven Spielberg, Robert Zemeckis, Martin Scorsese, Ron Howard, Peter Jackson, Spike Lee, John Hughes and Judd Apatow) and created films that have touched the hearts of millions and fueled culture’s fascination with cinema. To share the profound legacy of its artists, the studio will highlight their careers with touching personal stories from filmmakers, talent, crews, employees and fans.
Universal’s key centennial activities included throughout the anniversary year are as follows:
• Major Film Restoration Commitment
Universal will restore 13 films over the course of the centennial year. The restoration effort includes the following films: All Quiet on the Western Front, The Birds, Buck Privates, Dracula (1931), Dracula Spanish (1931), Frankenstein, Jaws, Schindler’s List, Out of Africa, Pillow Talk, Bride of Frankenstein, The Sting and To Kill a Mockingbird.
• Unveiling of New Logo
Universal will reveal an updated animated logo at the February premiere of the upcoming feature Dr. Seuss’ The Lorax and at that film’s U.S. theatrical debut on March 2, 2012. The updated logo will be used on all Universal Pictures films going forward, and will be integrated into all aspects of the company’s business as well.
• Home Entertainment
Universal Home Entertainment will be introducing a limited edition 100th Anniversary Collector’s Series featuring some of the aforementioned film restorations on Blu-rayTM in collectible, book-style packaging showcasing rare movie memorabilia and brand new 10-minute video featurettes. In addition, special collections will be released throughout the year, culminating in the highly anticipated Blu-rayTM releases of Universal’s Classic Monster and Alfred Hitchcock series. A selection of movies that have shaped Universal’s legacy will also be released in commemorative packaging, many of them on Blu-rayTM for the first time ever.
• Theme Park Celebrations
Universal’s Parks and Resorts will help highlight the campaign with centennial specific content and merchandise throughout both the Orlando and Hollywood locations. The Orlando resort will soon announce a specially themed entertainment experience that will celebrate Universal’s heritage. At the iconic Hollywood park, the world-famous Studio Tour features expert guides that will take guests on a tour through 100 years of moviemaking history on the Universal Studios production backlot. Tours are conducted daily, visiting TV and movie sets ranging from the early Universal Studios monster film classics to current productions.
• Website and Social Media Campaign
Universal will be engaging fans across multiple social media platforms including Facebook, Twitter, Foursquare, Tumblr (http://universal100.tumblr.com/) and Pinterest. At the center of all online initiatives lies a rich, robust website dedicated to all things related to the yearlong celebration of Universal’s 100th Anniversary. For more information, please visit http://Universal100th.com.
For additional press materials, please visit the following links:
https://universal.epk.tv/view/#/campaign/universal-centennial-2012/
ABOUT UNIVERSAL PICTURES
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake. Become a fan of Universal Pictures on Facebook at https://www.facebook.com/#!/UniversalPictures, and follow Universal on Twitter at https://twitter.com/#!/universalpics.
For additional information please contact: universalmediarequests@id-pr.com
